Mason, K.J.

network value supply supply network relationship capability airco fi rms business supplier management network success servco change success journal structure supply networks customer study boundary network structure research development context resource drawco fi rm boundaries marketing interviewee knowledge literature member understanding business relationships firm boundaries process figure marketing management fi ndings exchange stream mechanism communication observation finding perspective interview organization regard company example manager procedure market routine month m öller network members trust öller level objective case study evidence problem information contract analysis share supply network success value change nding people conference activity identi networked practice identi fied