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effect product management market search network industry scale value technology strategy research return information network effects exploration organization company journal business outsourcing model resource customer application service knowledge process result study vaccine development transaction interaction effects exploration orientation outsource application services scale effects interaction orientation performance decision factor relationship level phase innovation marketing wordt production environment value creation table sensitivity capability change measure dimension creation realization efficiency worden rotterdam scope erasmus univ rotterdam mechanism number analysis transaction costs dynamism future management journal uncertainty economic fi rms variable theory advantage scope van hypothesis onderneming