Vroomen, B.L.K.

model purchase service effect internet decision information consumer strategy product search selection research choice channel mortgage journal brand value alternative level marketing study process recommendation quality result parameter behavior web site customer application table example agent consideration search behavior probability satisfaction accuracy characteristic effort decision strategies attractiveness mortgage loan method section mortgage loans variable number addition decision-making process measure analysis participant decision-making promotor price recommendation agent sample layer forecasting recommendation quality trust difference interval marketing research consideration sets duration recommendation agents error forecast network output layer channel characteristics brand choice function decision strategy system purchase attractiveness