Phillips, N.

consumer change practice fiction fi eld organization study research semi-fiction texting message actor narrative fi elds consumer practices industry telephony management organization studies service narrative fiction innovation product text messaging phillip fi rms theory phone internet fi eld-level change field fi eld level activity approach science process communication business group technology example eld-level operator messaging fi eld-level changes text messages ansari experience people story voice author diffusion understanding development identi fied university revenue report system kingdom level condition london conference reader content source interview context press whiteman adoption text message phase number method cambridge network fi rst