Althuizen, N.A.P.

system cbr system decision solution campaign analogy study marketing promotion creativity ability maker problem decision makers support cbr system availability effect quality decision maker sales promotion campaigns design solution quality table reasoning management research process availability chapter level sales promotion campaign condition usage number impact proposal expert model domain knowledge efficiency score judge analogical reasoning result objective analogical solution efficiency characteristic information evaluation participant product variable usability coefficient cbr-system example novelty measure manager design process outcome casebased reasoning interaction appendix subsection casebased regression campaign proposal convergent value technique scale usefulness rating moreau figure situation torrance