Pauwels, K.H.

price brand marketing dashboard effect category model research threshold elasticity consumer promotion journal component retailer revenue performance product change management impact market customer metric manufacturer reference result price elasticity business service benchmark science table marketing research reference prices response decision price promotions evaluation saturation effects pauwel level purchase price volatility margin marketing science share transition measure difference paper system value volatility lower-end brand characteristic store 0.0000 company information volume increase hanssen saturation strategy benchmark price higher-end brand school variable threshold size franse reference price benchmark prices analysis price thresholds matter lower-end ambler erasmus univ rotterdam relationship hypothesis