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structure governance member market cooperative investment grower governance structure contract decision right product value party management asset farmer journal marketing ownership economic decision rights model power research auction price hendrikse governance structures choice theory distribution system organization production result relationship level incentive number chain problem stage control figure activity change association information business transaction quality china agent diversification payoff greenery buyer worden section bargaining capital example board company strategy industry fruit wholesaler order enterprise co-operative franchise grower 1 wordt shapley contracting ficient equilibrium shapley value