Bronnenberg, B.

consideration model choice brand consideration sets marketing research stage choice data consumer household price table purchase effect parameter approach marketing research journal display household i brand choice distribution occasion consideration stage share number matrix heterogeneity variable feature estimate result purchase occasion t shelf process consideration data covariance brand j membership dannon single-stage panel correlation intercept scanner panel data probability two-stage purchase occasions estimation covariance matrix two-stage model utility value experiment yoplait single-stage mnp model validity base brand choice model promotion information allenby time t mnp choice model decision identi single-stage model consumer research convergent validity elasticitie fication probit science identi fication purposes identity correlation matrix choice models respondent correlation matrix alternative