Lam, K.Y.

model interval value reliability fidence intervals prof.dr fidence probability coverage promotor respondent ranking analysis alternative preference score matrix table fidence interval level research attribute variance distribution conjoint order approach number result method marketing statistic journal attitude tau-equivalent model chapter curve fficient holiday figure comparison conjoint analysis utility coverage curves 0.000 stimuli thurstone likelihood measurement example equation confidence experiment thurstone-mosteller-daniels model covariance parameter prof.dr.ir paper segment choice yield confidence intervals measure theory scale sample section consumer management hypothesis rating raykov-penev interval fidence level error vector franse erasmus university information test score van den bosch