Bijmolt, T.H.A.

loyalty program customer model effect marketing loyalty programs journal research consumer loyalty program membership loyalty program membership promotion store household brand company study marketing research supermarket share-of-wallet member variable benefit vendor gender reward chain loyalty program memberships point result value relationship service employee purchase number participant group table customer engagement discount attraction attribute loyalty program members women behavior analysis category marketing science difference interdependence engagement management decision procedure measure product object example estimate level supermarket chain market impact price information science effectiveness analytic respondent cardholder supermarket chains purchase behavior feature method characteristic correlation service providers