Kayande, U.

model feedback decision condition participant effort marketing donor guidance system evaluation manager performance effect process result change study support donation information management research measure mdss model dss model design figure marketing managers rating decision support systems quality 20 donors model accuracy driver table factor decision environment feedback condition behavior compensation marketing manager mdss evaluation accuracy increase dss evaluation environment database recommendation simulation process variables mechanism example marketing campaign characteristic decision model parameter context variable model changes gap 1 dss evaluations control outcome framework science difference t-stat marketing science value relationship task 1 campaign bp <0.05 analysis objective quality understanding report decision makers tailed tests