Bruggen, G.H. van

marketing system decision model support information management customer research product market process knowledge relationship brand problem manager effect study company result quality example number approach impact reasoning figure maker performance marketer community variable value journal situation expert campaign characteristic science group level network informant participant feedback consumer decision makers factor advertising table development channel evaluation bruggen van bruggen computer association environment organization marketing models technology wierenga analysis success outcome chapter creativity period decision-maker share satisfaction effort distributor member relationship quality solution worden condition objective