Hultink, E.J.

product market market orientation performance advantage research customer product meaningfulness level effect journal orientation knowledge consumer process study product performance model method marketing return meaningfulness information management development innovation superiority result product advantage product superiority turbulence dimension product intelligence intelligence competitor testing market turbulence complexity table proficiency product development demand competitor knowledge process npd-performance compatibility ability autonomy attribute market knowledge processes example consumer satisfaction npd-activitie impact customer knowledge process smartnes scale design satisfaction relationship interaction competitor knowledge processes mestimated difference component t-value distribution calantone concept product returns method b measure value factor innovation attributes vacuum reactivity strategy machine difference product innovation management category