Robben, H.R.S.( H.R.S. Robben)
market orientation market orientation product performance testing development proficiency npd-performance customer marketing npd-activitie research effect relationship concept journal result prototype model management product development stage study ----- concept testing business concept development analysis product innovation management strategy market testing prototype testing idea generation prototype development narver slater idea screening tactic product testing table innovation coefficient activity level process value generation competitor planning finding support budgeting npd-proces marketing research screening predevelopment product concept organization cooper information scale measure 1.00 kohli evaluation success department jaworski stream commercialization validity business analysis npdperformance sample rmsea srivastava t-value report employee
1 Most Recent Publications
The Mediating Effect of NPD-Activities and NPD-Performance on the Relationship between Market Orientation and Organizational Performance
Langerak, F. Hultink, E.J. Robben, H.R.S.