Teunter, L.H.

promotion household purchase brand category promotion response response product consumer effect behavior price sales promotions research shopping product categories model result marketing table store mechanism reaction 0.0000 quantity deal proneness theory characteristic household purchase behavior relationship shopping trip proneness number variable study level out-of-store promotions analysis journal class section product category variety out-of-store purchase timing change purchase behavior measure marketing research switch finding purchase quantity example decomposition cardiologist frequency timing unit sales education choice decision chapter shopping trips probability consumer behavior non-school age children loyalty patient coffee influence marketing science period sales promotion response process driver acceleration product category characteristics income aortic difference