Designing Management Support Systems, Using an Integrative Perspective
January 1997
Article
volume 40, issue 6 pp 70-79.
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Keywords
Automatically Extracted Terms
- decision
- support
- process
- decision support
- manager
- brandframe
- brand
- system
- decision process
- decision processes
- design
- brand managers
- object
- module
- brand manager
- figure
- perspective
- model
- marketing
- framework
