Book Review: U. Wagner, Vollstochastische Kaufverhaltensmodelle: Ihr Beitrag zur Analyse realer Markte
January 1988
Article
volume 36, issue 3 pp 423-426.
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Keywords
Automatically Extracted Terms
- model
- brand
- purchase
- probability
- choice
- consumer
- process
- game theory
- marketing
- brand choice
- theory
- chapter
- product class purchases
- development
- order
- survey
- period
- method
- research
- product
