Jasmine growers of coastal Karnataka: Grassroots sustainable community-based enterprise in India
The case of the jasmine flower growers in coastal Karnataka is an example of a local successful grassroots enterprise that has proved robust for over 70 years. The aim of this research is to examine the history, mechanisms, interconnectedness, and success of the jasmine growing program in coastal Karnataka and assess its compatibility with the community-based enterprise (CBE) model as proposed by Peredo and Chrisman [Peredo, A.M., and J.J. Chrisman. 2006. Toward a theory of community-based enterprise. Academy of Management Review 31, no. 2: 309-28]. We found that the existence of a natural, autonomously developed CBE without 'western' intervention can help to fine tune our knowledge of sustainable CBE and assist in helping practitioners learn what works and what does not when proposing a CBE.