Marketing Management Support Systems: Principles, Tools and Implementation

• Wierenga, B.
• Bruggen, G.H. van

January 2000
Book

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• decision support systems
• information systems
• management support systems
• marketing support systems

• marketing
• system
• support
• decision
• management
• knowledge
• information
• model
• brand
• problem
• product
• market
• manager
• reasoning
• example
• expert
• chapter
• figure
• network
• maker