series: EI 2005-52
It support for mass customization
View PDF Version
Many authors have written about Mass Customization and its features and categories. Literature on the implementation of Mass Customization, and in particular the supporting information technology, is scant. This paper attempts to fill this gap by focusing on this subject. We determine the key functional requirements and identify possible implementations to show the existence of enabling information technologies for Mass Customization.
- mass customization
- web-based sales channel