View Author

Pattikawa, L.H.

(L.H. Pattikawa)

Publications by Institute




Publications by Pattikawa, L.H.

Value Issued Type
Innovation in the Pharmaceutical Industry: Evidence from Drug Introductions in the U.S. Innovation in the Pharmaceutical Industry: Evidence from Drug Introductions in the U.S.
Erasmus Research Institute of Management (ERIM)
2007-04-05 Doctoral Thesis
Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Erasmus Research Institute of Management (ERIM)
2007-03-28 Research Paper
Modeling Brand Extension as a Real Option: How Expectation, Competition and Financial Constraints Drive the Timing of Extensions Modeling Brand Extension as a Real Option: How Expectation, Competition and Financial Constraints Drive the Timing of Extensions
Erasmus Research Institute of Management (ERIM)
2006-06-30 Research Paper