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http://hdl.handle.net/1765/11762
series: ERS-2008-011-LIS

Key Issues in Expansion of End-User Mobile Communication in China

2008-03-19
Research Paper
Erasmus Research Institute of Management (ERIM)
This publication is part of collection
ERIM Report Series Research in Management
Published by
Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (ERIM is the joint researchinstitute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam)
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China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.



Keywords


Classifications using Erasmus University JEL ontology
Automaticly Extracted Terms
  • market
  • china
  • service
  • communication
  • industry
  • growth
  • marketing
  • phone
  • operator
  • segment
  • subscriber
  • revenue
  • issue
  • percent
  • service providers
  • consumer
  • business
  • value
  • strategy
  • provider