Template-Type: ReDIF-Paper 1.0
Author-Name: Mao, N.
Author-Name-Last: Mao
Author-Name-First: Ning
Author-Name: McAleer, M.J.
Author-Name-Last: McAleer
Author-Name-First: Michael
Author-Person: pmc90
Author-Name: Bai, S.
Author-Name-Last: Bai
Author-Name-First: Shuyu
Title: Impact of Psychological Needs on Luxury Consumption
Abstract: This paper examines the impact of psychological needs on luxury consumption. Veblen’s Theory of the Leisure Class (1899) invented the term “conspicuous consumption” to describe luxury goods and services, in which Veblen indicated the purpose of luxury consumption was to display wealth and social status.  
 
 This paper integrates the following two papers:  
 __(1)__ Han and Zhou (2002), who proposed an integrative model, and argued that three variables, namely Country-of-Origin, Brand Name, and Price, were major predictors for overall product evaluation and purchase intentions; and  
 __(2)__ Han, Nunes and Dreze (2010), who proposed a taxonomy called The Luxury 4Ps, to explain the inductive and deductive psychological needs of luxury consumption.
Length: 10
Creation-Date: 2017-07-01
File-URL: https://repub.eur.nl/pub/100853/EI2017-19.pdf
File-Format: application/pdf
Series: RePEc:ems:eureir
Number: EI2017-19
Classification-JEL: N35, Z12, Z13
Keywords: Psychological needs, Luxury consumption, Consumer behavior
Handle: RePEc:ems:eureir:100853