Template-Type: ReDIF-Paper 1.0
Author-Name: Frenk, J.B.G.
Author-Name-Last: Frenk
Author-Name-First: Hans
Author-Name: Zhang, S.
Author-Name-Last: Zhang
Author-Name-First: Shuzhong
Title: On Purchase Timing Models in Marketing
Abstract: In this paper we consider stochastic purchase timing models used in marketing  for low-involvement products and show that important characteristics of those  models are easy to compute. As such these calculations are based on an elementary probabilistic argument and cover not only the well-known condensed  negative binomial model but also stochastic purchase timing models with other  interarrival and mixing distributions.
Creation-Date: 1997-01-01
File-URL: https://repub.eur.nl/pub/1411/eeb19960111120059.pdf
File-Format: application/pdf
Series: RePEc:ems:eureir
Number: EI 9720/A
Keywords: marketing, purchase timing model
Handle: RePEc:ems:eureir:1411