Template-Type: ReDIF-Paper 1.0
Author-Name: Franses, Ph.H.B.F.
Author-Name-Last: Franses
Author-Name-First: Philip Hans
Author-Person: pfr226
Author-Name: Lede, M.M.
Author-Name-Last: Lede
Author-Name-First: Madesta
Title: Diffusion of Original and Counterfeit Products in a Developing Country
Abstract: We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.
Creation-Date: 2010-02-23
File-URL: https://repub.eur.nl/pub/18260/EI2010-08.pdf
File-Format: application/pdf
Series: RePEc:ems:eureir
Number: EI 2010-08
Keywords: counterfeits, developing countries, diffusion
Handle: RePEc:ems:eureir:18260