Template-Type: ReDIF-Paper 1.0
Author-Name: Franses, Ph.H.B.F.
Author-Name-Last: Franses
Author-Name-First: Philip Hans
Author-Person: pfr226
Author-Name: Verhoef, P.C.
Author-Name-Last: Verhoef
Author-Name-First: Peter
Author-Person: pve19
Title: On combining revealed and stated preferences to forecast customer behaviour: three case studies
Abstract: Many companies collect stated preference data (SP) like intentions and satisfaction as well  as revealed preference data (RP) like actual purchasing behavior. It seems relevant to  examine the predictive usefulness of this information for future revealed preferences, that  is, customer behavior. In this paper we address this issue by considering three case studies.
Creation-Date: 2002-02-13
File-URL: https://repub.eur.nl/pub/583/feweco20020213101718.pdf
File-Format: application/pdf
Series: RePEc:ems:eureir
Number: EI 2002-04
Keywords: Customer behavior, Forecasting, Revealed preferences, Stated preferences
Handle: RePEc:ems:eureir:583