Template-Type: ReDIF-Paper 1.0
Author-Name: Verhoef, P.C.
Author-Name-Last: Verhoef
Author-Name-First: Peter
Author-Person: pve19
Author-Name: Vlagsma-Brangule, K.
Author-Name-Last: Vlagsma-Brangule
Author-Name-First: Kristine
Title: Explaining Choice and Share of Category Requirements of Biologic Meat
Abstract: In this paper we examine factors determining choice and consumption of biologic or organic meat. In our model explaining choice and share of category requirements, we consider economic/marketing variables (quality, price, and distribution), emotions (fear, empathy, andguilt), social norms, environmental variables (environmental concern, green behavior, and perceived consumer effectiveness) as main antecedents of the choice and share of categoryrequirements of bio-meat. We also control for the effect of socio-demographics. Using a sample of 269 Dutch consumers we estimate a Tobit (2) model explaining choice and share of category requirements. Our results show that the choice for biologic meat is mainly affected by perceived quality of bio meat, in addition to the price-perception and fear of the health consequences of eating regular meat. Price perceptions and fear are also important determinants of share of  category requirements, but beyond these factors empathy and social norms are also determinants of share of category requirements. Theoretical and policy implications of our results are discussed.
Creation-Date: 2003-01-01
File-URL: https://repub.eur.nl/pub/1095/ERS%202003%20093%20MKT.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2003-093-MKT
Classification-JEL: C44, M, M31
Keywords: consumers, environmentalism, modeling, organic products
Handle: RePEc:ems:eureri:1095