Template-Type: ReDIF-Paper 1.0
Author-Name: Stremersch, S.
Author-Name-Last: Stremersch
Author-Name-First: Stefan
Author-Person: pst372
Author-Name: Winer, R.S.
Author-Name-Last: Winer
Author-Name-First: Russell
Author-Name: Camacho, N.M.A.
Author-Name-Last: Camacho
Author-Name-First: Nuno
Title: Faculty Research Incentives and Business School Health: A New Perspective for Marketing
Abstract: Prior research has heavily debated the value of academic research of faculty to the business schools that employ them. We study, conceptually and  empirically (by surveying faculty and interviewing (associate) deans), the role of the faculty research incentive system in business school health. We find that higher research health is congruent with higher teaching quality, stronger resource support, and stronger external stakeholder support. R-quality of research (i.e., rigor)
 contributes more strongly to research health than research quantity, while q-quality of research
 (i.e., relevance) contributes positively to teaching quality and external stakeholder support. We
 also find that research task incentives are misaligned: (1) in faculty evaluations, the number of
 publications receives too much weight, while creativity, literacy, practical relevance, and awards
 receive too little weight; and (2) the faculty feels that they are insufficiently compensated, while
 (associate) deans feel faculty is compensated too much for its research. These incentive
 misalignments are largest in schools that perform the worst on research and business school health
 overall. We explore improvements that business schools and faculty can introduce.
Length: 50
Creation-Date: 2020-06-18
File-URL: https://repub.eur.nl/pub/127858/ERS-2020-007-MKT.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2020-007-MKT
Keywords: business school, marketing, academic research, research faculty, incentives, scientometrics
Handle: RePEc:ems:eureri:127858