Template-Type: ReDIF-Paper 1.0
Author-Name: Stremersch, S.
Author-Name-Last: Stremersch
Author-Name-First: Stefan
Author-Person: pst372
Author-Name: Winer, R.S.
Author-Name-Last: Winer
Author-Name-First: Russell
Author-Name: Camacho, N.M.A.
Author-Name-Last: Camacho
Author-Name-First: Nuno
Title: Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Abstract: Grounded in sociological agency theory, the authors study the role of the faculty research
 incentive system in the academic research conducted at business schools and business school
 health. The authors surveyed 234 marketing professors and completed 22 interviews with 14
 (associate) deans and 8 external institution stakeholders. They find that research quantity
 contributes to the research health of the school, but not to other aspects of business school health.
 r-quality of research (i.e., rigor) contributes more strongly to the research health of the school
 than research quantity. q-quality (i.e., practical importance) of research does not contribute to the
 research health of the school but contributes positively to teaching health and several other
 dimensions of business school health. Faculty research incentives are misaligned: (1) when
 monitoring research faculty, the number of publications receives too much weight, while
 creativity, literacy, relevance, and awards receive too little weight; and (2) on average, faculty
 feels that they are insufficiently compensated for their research, while (associate) deans feel they
 are compensated too much for their research. These incentive misalignments are largest in
 schools that perform the worst on research (r- and q-) quality. The authors explore how business
 schools and faculty can remedy these misalignments.
Length: 55
Creation-Date: 2020-11-14
File-URL: https://repub.eur.nl/pub/131891/ERS-2020-013-MKT_v1.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2020-013-MKT
Keywords: business schools, marketing, academic research, research faculty, incentives, scientometrics
Handle: RePEc:ems:eureri:131891