Template-Type: ReDIF-Paper 1.0
Author-Name: Baaij, M.G.
Author-Name-Last: Baaij
Author-Name-First: Marc
Title: Inside the Black Box of Strategy: Sequential Synthesis
Abstract: The hallmark of strategic decisions is their interdependence: competitive advantage requires that
 these decisions reinforce each other. However, mutual reinforcement requires a synthesis of
 decisions. There are many strategy tools for analysis but not for synthesis. Performance landscape
 modeling of decision combinations has its value for academic research but is too complex for
 practice. This working paper proposes a sequential, judgment-based, qualitative modeling process
 for strategy synthesis. Whereas performance landscape models use binary, quantitative decision
 values, and computer simulations, the proposed process uses qualitative values and managerial
 judgment. By simplifying the synthesis, this working paper contributes to strategy practice.
Length: 16
Creation-Date: 2021-06-07
File-URL: https://repub.eur.nl/pub/135581/ERS-2021-006-STR.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2021-006-STR
Keywords: strategy, synthesis, decision interdependence, consistency assessment, morphological analysis
Handle: RePEc:ems:eureri:135581