Template-Type: ReDIF-Paper 1.0
Author-Name: Berchicci, L.
Author-Name-Last: Berchicci
Author-Name-First: Luca
Author-Name: King, A.A.
Author-Name-Last: King
Author-Name-First: Andrew
Author-Name: Tucci, C.L.
Author-Name-Last: Tucci
Author-Name-First: Christopher
Title: The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?
Abstract: Previous research has considered extensively the causes and effects of market entry order and timing.  It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release.  In this article, we begin to fill the need for such research by evaluating some strategic explanations for why a firm might miss a scheduled entry date.  We then test whether such “tardy entry” influences sales performance in the new market.
Creation-Date: 2008-11-04
File-URL: https://repub.eur.nl/pub/13766/ERS-2008-070-ORG.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2008-070-ORG
Classification-JEL: M, M13, M31, O32
Keywords: disk drive industry, entry timing, managerial disfunction, new products, reputation
Handle: RePEc:ems:eureri:13766