Template-Type: ReDIF-Paper 1.0
Author-Name: de Vries, H.J.
Author-Name-Last: de Vries
Author-Name-First: Henk
Author-Name: de Ruijter, J.P.M.
Author-Name-Last: de Ruijter
Author-Name-First: Joost
Author-Name: Argam, N.
Author-Name-Last: Argam
Author-Name-First: Najim
Title: Dominant Design or Multiple Designs: The Flash Memory Card Case
Abstract: Literature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. Various factors and forces have been identified to explain this phenomenon. Yet, sometimes no dominant design emerges at all and multiple competing designs coexist in the market.. The Flash Memory Card Industry provides an example of this. In this study, we use this example as a case to investigate the circumstances under which an industry has a tendency toward multiple designs. The case shows that a combination of factors may result in multiple designs and we argue that such a combination of factors will increasingly also apply in other cases.
Creation-Date: 2009-06-02
File-URL: https://repub.eur.nl/pub/16039/ERS-2009-032-LIS.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2009-032-LIS
Classification-JEL: L15, M, M11, O31, O32
Keywords: dominant design, flash memory cards, multiple designs, standards wars
Handle: RePEc:ems:eureri:16039