Template-Type: ReDIF-Paper 1.0
Author-Name: van Heerde, H.J.
Author-Name-Last: van Heerde
Author-Name-First: Harald
Author-Name: Dekimpe, M.G.
Author-Name-Last: Dekimpe
Author-Name-First: Marnik
Author-Name: Putsis, W.P.
Author-Name-Last: Putsis
Title: Marketing Models and the Lucas Critique
Abstract: The Lucas critique has been largely ignored in the marketing literature.  We present a number of conditions under which the critique is most likely to (also) apply in marketing settings.  Next, we provide some perspectives on how to diagnose and accommodate the Lucas critique, and identify various avenues for future research.
Creation-Date: 2004-09-29
File-URL: https://repub.eur.nl/pub/1675/ERS%202004%20080%20MKT.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2004-080-MKT
Classification-JEL: C44, C50, D84, M, M31
Keywords: econometrics, lucas critique, marketing, verwachtingen
Handle: RePEc:ems:eureri:1675