Template-Type: ReDIF-Paper 1.0
Author-Name: Bijman, W.J.J.
Author-Name-Last: Bijman
Author-Name-First: Jos
Author-Name: Hendrikse, G.W.J.
Author-Name-Last: Hendrikse
Author-Name-First: George
Author-Name: Veerman, C.P.
Author-Name-Last: Veerman
Author-Name-First: Cees
Title: A marketing co-operative as a system of attributes
Abstract: Changes in the market conditions for fruit and vegetables have induced Dutch co-operative auctions to restructure their sales and marketing activities. Nine auctions merged into VTN and established the marketing organisation The Greenery International BV. VTN/The Greenery have encountered many problems in their first years of operation. Part of these problems can be explained by the lack of organisational coherence in the new co-operative enterprise. VTN/The Greenery is analysed from the perspective of a system of organisational attributes. While the old system is taken apart, a new, coherent system has not been fully established. Further restructuring may have to take place before the new system of attributes will be efficient.
Creation-Date: 2000-05-09
File-URL: https://repub.eur.nl/pub/18/erimrs20000509101954.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2000-10-ORG
Classification-JEL: L2, L22, M, M10
Keywords: Co-operatives, Governance structure, Management, System analysis
Handle: RePEc:ems:eureri:18