Template-Type: ReDIF-Paper 1.0 Author-Name: Chorus, C.G. Author-Name-Last: Chorus Author-Name-First: Casper Author-Name: Dellaert, B.G.C. Author-Name-Last: Dellaert Author-Name-First: Benedict Author-Person: pde296 Title: Travel Choice Inertia: The Joint Role of Risk Aversion and Learning Abstract: This paper shows how travellers that are faced with a series of risky choices become behaviourally inert due to a combination of risk aversion and learning. Our theoretical analyses complement other studies that conceive inertia as resulting from the wish to save cognitive resources. We first present a model of risky travel mode choice. We show that if travellers dislike risk, and part of the quality of travel alternatives is only revealed upon usage, inertia emerges due to a learning-based lock-in effect. We extend our analyses to capture forward-looking behaviour and the provision of travel information. Creation-Date: 2010-10-20 File-URL: https://repub.eur.nl/pub/21097/ERS-2010-040-MKT.pdf File-Format: application/pdf Series: RePEc:ems:eureri Number: ERS-2010-040-MKT Classification-JEL: C44, M, M31 Keywords: choice inertia, travel behaviour Handle: RePEc:ems:eureri:21097