Template-Type: ReDIF-Paper 1.0
Author-Name: Tarakci, M.
Author-Name-Last: Tarakci
Author-Name-First: Murat
Author-Name: Ates, N.Y.
Author-Name-Last: Ates
Author-Name-First: Nufer
Author-Name: Porck, J.P.
Author-Name-Last: Porck
Author-Name-First: Jeanine
Author-Name: van Knippenberg, D.L.
Author-Name-Last: van Knippenberg
Author-Name-First: Daan
Author-Name: Groenen, P.J.F.
Author-Name-Last: Groenen
Author-Name-First: Patrick
Author-Person: pgr229
Author-Name: de Haas, M.
Author-Name-Last: de Haas
Author-Name-First: Marco
Title: Testing and Visualizing Strategic Consensus Within and Between Teams
Abstract: Research in strategic consensus mostly focuses on the degree of consensus about organizational strategy within a team and does not include other important elements of strategic consensus such as more fine-grained analysis of what different group members agree and disagree on, between-group consensus, or significance testing of differences in consensus (e.g., to evaluate a strategic intervention). We propose a new analytical approach to study strategic consensus to address these issues and to visualize strategic consensus in an intuitive and easy-to-grasp fashion. Using data from a field study, we also provide an illustration of the proposed methodology which includes a test of the effectiveness of a consensus-creating intervention. We conclude with guidelines for research and practice on utilizing the proposed methodology.
Creation-Date: 2011-06-16
File-URL: https://repub.eur.nl/pub/23676/ERS-2011-015-MKT.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2011-015-MKT
Classification-JEL: C44, M, M31
Keywords: between-group consensus, multidimensional scaling, permutation testing, principal component analysis, strategic consensus, strategic interventions
Handle: RePEc:ems:eureri:23676