Template-Type: ReDIF-Paper 1.0
Author-Name: Sloot, L.M.
Author-Name-Last: Sloot
Author-Name-First: Laurens
Author-Name: Verhoef, P.C.
Author-Name-Last: Verhoef
Author-Name-First: Peter
Author-Person: pve19
Author-Name: Franses, Ph.H.B.F.
Author-Name-Last: Franses
Author-Name-First: Philip Hans
Author-Person: pfr226
Title: The impact of brand and category characteristics on consumer stock-out reactions
Abstract: We develop two models to test hypotheses on the specific impact of
 brand and category characteristics on consumer stock-out responses.
 Our empirical results show that both characteristics are important
 determinants. Consumers are more product loyal in hedonic product
 groups than in utilitarian product groups and consumers are more brand
 loyal to high equity brands than to low equity brands. Brand loyalty
 is especially strong for high equity brands in hedonic product groups.
 Our study also confirms findings from prior research on OOS reactions.
 Theoretical and managerial implications of the findings of the study
 are discussed.
Creation-Date: 2002-11-25
File-URL: https://repub.eur.nl/pub/257/erimrs20021125174407.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2002-106-MKT
Classification-JEL: C44, M, M31, M39
Keywords: brand management, consumers, fast moving consumer goods, marketing-models, retailing
Handle: RePEc:ems:eureri:257