Template-Type: ReDIF-Paper 1.0
Author-Name: van Riel, C.B.M.
Author-Name-Last: van Riel
Author-Name-First: Cees
Author-Name: Berens, G.A.J.M.
Author-Name-Last: Berens
Author-Name-First: Guido
Author-Name: Dijkstra, M.
Author-Name-Last: Dijkstra
Author-Name-First: Majorie
Title: The Influence of Employee Communication on Strategic Business Alignment
Abstract: Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can create SBA through employee communication. Specifically, we examined the influence of different dimensions of employee communication on employee attitudes toward their company’s strategic initiatives, and on employee behavior regarding the strategic initiatives. The results show that especially management communication, communication about strategic initiatives, and the communication climate within an organization are of vital importance to stimulate SBA.
Creation-Date: 2005-10-18
File-URL: https://repub.eur.nl/pub/6996/ERS%202005%20060%20ORG.pdf
File-Format: application/pdf
Series: RePEc:ems:eureri
Number: ERS-2005-060-ORG
Classification-JEL: F23, L2, M, M12, M14
Keywords: employee attitudes, employee conduct, organizational communication, strategic alignment, strategy implementation
Handle: RePEc:ems:eureri:6996