Template-Type: ReDIF-Paper 1.0 Author-Name: Liberali, G. Author-Name-Last: Liberali Author-Name-First: Gui Title: Learning with a purpose: the balancing acts of machine learning and individuals in the digital society Length: 40 Creation-Date: 2018-05-25 File-URL: https://repub.eur.nl/pub/107428/EIA2018074MKT.pdf File-Format: application/pdf Series: RePEc:ems:euriar Number: EIA-2018-074-MKT Classification-JEL: C44, M31 Keywords: e-commerce, informatiemaatschappij, adverteren, kunstmatige intelligentie, machine learning, multi-armed bandits, marketing science, online advertising, digital marketing, clinical trials Handle: RePEc:ems:euriar:107428