Combining literatures on discursive institutional processes and legitimation of new categories we highlight external drivers of adoption by theorizing and empirically testing how audience engagement (as a function of attention and opinion) within and across different external audiences influences incumbents initiatives to adopt technological discontinuities in regulated markets.

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Persistent URL dx.doi.org/10.5465/AMBPP.2018.226, hdl.handle.net/1765/110987
Conference 78th Annual Meeting of the Academy of Management, AOM 2018
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Citation
Schneidmüller, T. (Tatjana), & Volberda, H.W. (2018). Audience engagement and the legitimation of technological discontinuities in regulated markets. In 78th Annual Meeting of the Academy of Management, AOM 2018. doi:10.5465/AMBPP.2018.226