Once upon a time: The role of rhetoric and narratives in management research and practice
Abstract
Purpose
The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice.
Design/methodology/approach
Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature.
Findings
Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric.
Originality/value
The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.
Keywords
Citation
Flory, M. and Iglesias, O. (2010), "Once upon a time: The role of rhetoric and narratives in management research and practice", Journal of Organizational Change Management, Vol. 23 No. 2, pp. 113-119. https://doi.org/10.1108/09534811011031274
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited