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The case chronicles how Greenheart, a multinational food producer headquartered in the Netherlands, strove to incorporate environmental sustainability in its business operations. While the company embraced sustainability as a core value, rethought its business activities, was open to a variety of (external) stakeholders, and allocated ample means to reduce its environmental impact, its drive for sustainability lost momentum following a change of ownership and the advent of economic difficulties. Nevertheless, the new company's environmental activities were undertaken on a more structured basis. The case invites reflection on the critical factors - including stakeholder influence and organisational learning - that explain changes in corporate environmental performance.