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Case
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Reference no. 810-023-1
Subject category: Entrepreneurship
Authors: Ferdinand Jaspers (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Originally published in: 2010
Revision date: 22-Oct-2012
Length: 10 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Mobile technology; Telecommunication; Information technology (IT); Media; TV; Ericsson; Commercializing innovation; Collaborative innovation; Open innovation; SME; New business development; Business modeling
Share a link: https://casecent.re/p/94651
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Abstract

This is a case about the partnership of Triple IT - a small web agency - with two large firms for the development and commercialization of a new technology that Triple IT developed. It first of all illustrates the benefits for small firms to innovate with other (larger) firms. Secondly, it shows how joint new product development projects can be organized and managed successfully. Thirdly, it outlines the challenge to select and decide upon a formal partnership to commercialize an innovation. Two parallel cases are presented in a separate section for students to compare how different organizational forms yield different performance.
Location:
Netherlands
Industry:
Telecom, IT, media
Size:
25 employees
Other setting(s):
2007
Teaching note
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Reference no. 810-023-8
Subject category: Entrepreneurship
Authors: Ferdinand Jaspers (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Originally published in: 2010
Revision date: 22-Oct-2012
Length: 12 pages
Data source: Field research
View full details

About

Abstract

This is a case about the partnership of Triple IT - a small web agency - with two large firms for the development and commercialization of a new technology that Triple IT developed. It first of all illustrates the benefits for small firms to innovate with other (larger) firms. Secondly, it shows how joint new product development projects can be organized and managed successfully. Thirdly, it outlines the challenge to select and decide upon a formal partnership to commercialize an innovation. Two parallel cases are presented in a separate section for students to compare how different organizational forms yield different performance.

Settings

Location:
Netherlands
Industry:
Telecom, IT, media
Size:
25 employees
Other setting(s):
2007

Related

Teaching note
-
Reference no. 810-023-8
Subject category: Entrepreneurship
Authors: Ferdinand Jaspers (Rotterdam School of Management, Erasmus University, Innovation Co-Creation Lab (ICCL))
Published by: RSM Case Development Centre
Originally published in: 2010
Revision date: 22-Oct-2012
Length: 12 pages
Data source: Field research
View full details