2012-08-01
Understanding marketing decision-making
Publication
Publication
RSM Discovery - Management Knowledge
,
Volume 11
-
Issue 3
p. 12-
14
While a whole range of factors influences the outcomes of a marketing policy, it is managerial decision-making that can really make a difference. A clearer understanding of how marketers make decisions should therefore improve their quality.
| Additional Metadata | |
|---|---|
| Keywords | Marketing |
| Persistent URL | hdl.handle.net/1765/40041 |
| Series | RSM Discovery Magazine Collection |
| Journal | RSM Discovery - Management Knowledge |
| Note | This article draws its inspiration from the paper Managerial decision making in marketing: the next research frontier, which was written by Prof. Berend Wierenga and published in the International Journal of Research in Marketing, 28 (2011) 89-101, RePub Handle http://repub.eur.nl/res/pub/23688 |
| Citation |
Wierenga, B. (2012). Understanding marketing decision-making. RSM Discovery - Management Knowledge, 11(3), 12–14. Retrieved from http://hdl.handle.net/1765/40041
|
