India: A case of fragile wireless service and technology adoption?
International Journal of Mobile Communications , Volume 6 - Issue 3 p. 376- 389
Wireless penetration and the Indian economy have grown significantly over the past few years, but how robust and sustainable is the adoption of wireless services and products? Several papers have discussed India as a wireless service and product market, and sometimes tried to assess quantitative attributes thereof. The present paper aims, looking from a managerial point of view, at the unique underlying evolution processes, bottlenecks and risks. It analyses five traditional adoption models, as well as five other one's, to determine their fit, or not, to the Indian wireless evolution. Copyright
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|International Journal of Mobile Communications|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
Pau, L-F, & Motiwalla, J. (2008). India: A case of fragile wireless service and technology adoption?. International Journal of Mobile Communications, 6(3), 376–389. doi:10.1504/IJMC.2008.017517