Companies must redefine their portfolio in such a way that people will perceive it as having added value for their personal lives, says RSM's Professor Cees van Riel, an expert in reputation management – and there's good reason for the world's biggest companies to believe him.

Additional Metadata
Keywords reputation management
Persistent URL hdl.handle.net/1765/77140
Series RSM Discovery Collection
Journal RSM Discovery - Management Knowledge
van Riel, C.B.M. (2014). Future trends in reputation management. RSM Discovery - Management Knowledge, 19(3), 5–7. Retrieved from http://hdl.handle.net/1765/77140