Future trends in reputation management
Companies must redefine their portfolio in such a way that people will perceive it as having added value for their personal lives, says RSM's Professor Cees van Riel, an expert in reputation management – and there's good reason for the world's biggest companies to believe him.
|Series||RSM Discovery Collection|
|Journal||RSM Discovery - Management Knowledge|
van Riel, C.B.M. (2014). Future trends in reputation management. RSM Discovery - Management Knowledge, 19(3), 5–7. Retrieved from http://hdl.handle.net/1765/77140