The impact of employee communication and perceived external prestige on organizational identification
Employees' Organizational Identification (OI) is measured in a customer service organization. Particularly the effects of employee communication and perceived external prestige (PEP) on OI were evaluated. Results show that employee communication affects OI more strongly than PEP. One aspect of employee communication, the communication climate, appears to play a central role: it mediates the impact on OI of the content of employee communication. These results suggest that the importance of how an organization communicates internally is even more vital than the question what is being communicated. Consequences of the results for managing and synchronizing internal and external communication are discussed.
|Keywords||employee communication, member identification, participation in decision making, perceived external prestige, social identity theory|
|Publisher||Erasmus Research Institute of Management (ERIM)|
Smidts, A., van Riel, C.B.M., & Pruyn, A.Th.H.. (2000). The impact of employee communication and perceived external prestige on organizational identification (No. ERS-2000-01-MKT). Erasmus Research Institute of Management (ERIM). Retrieved from http://hdl.handle.net/1765/10