Business Strategies for Transitions towards Sustainable Systems

This paper develops a strategic perspective for business to address persistent sustainability issues by contributing to the innovation of societal systems. Sustainability issues at the level of societal sectors or domains cannot be addressed by single organizations but require co-evolutionary changes in technology, economy, culture and organizational forms. We present the case of transition management in the Netherlands – an approach combining systems analysis with new modes of governance to influence the direction and speed of structural changes towards sustainability – and the activities of two firms working in this new context. From the two specific cases we conceptualize business strategies at different levels to advance sustainable development.