The configuration of organizational images among firms in the Canadian beer brewing industry
We integrate the literature on organizational image management and neo-institutional theory to arrive at a better understanding of how organizations routinely represent themselves positively in their external environment. Drawing on a cross-sectional exploratory study of the website communications of 36 firms in the Canadian brewing industry, we investigate how these organizations construct essential and distinctive organizational images in reference to a map of identity attributes and image categories at the organizational field level. We conclude that organizational self-categorizations explain the field-level configuration of images we discovered by establishing legitimacy claims targeted at relevant stakeholders.
|Keywords||Canada, beer industry, organizational behavior, organizational images|
|Persistent URL||dx.doi.org/10.1111/j.1467-6486.2005.00520.x, hdl.handle.net/1765/11532|
Lamertz, K., Heugens, P.P.M.A.R., & Calmet, L.. (2005). The configuration of organizational images among firms in the Canadian beer brewing industry. Journal of Management Studies, 42(4), 817–843. doi:10.1111/j.1467-6486.2005.00520.x