China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.

Additional Metadata
Keywords China, mobile communication, mobile subscribers market
JEL Microelectronics; Computers; Communications Equipment (jel L63), Telecommunications (jel L96), Business Administration and Business Economics; Marketing; Accounting (jel M), Marketing and Advertising: Other (jel M39)
Publisher Erasmus Research Institute of Management (ERIM)
Persistent URL
Sangwan, S, Chong, G, & Pau, L-F. (2008). Key Issues in Expansion of End-User Mobile Communication in China (No. ERS-2008-011-LIS). ERIM report series research in management Erasmus Research Institute of Management. Erasmus Research Institute of Management (ERIM). Retrieved from